Keeping up with SiGNa

SiGNa CEO, Michael Lefenfeld has been appointed to the Advisory Board for the Smithsonian’s National Zoo and Conservation Biology Institute

November 23, 2016

logoSiGNa co-founder and CEO, Michael Lefenfeld has been appointed to the Advisory Board for the Smithsonian’s National Zoo and Conservation Biology Institute. He will serve alongside private and public sector members to provide operational advice and fundraising assistance, and will also help to promote the Zoo’s conservation activities around the world.

Located in Washington, DC, the National Zoo was founded in the late 1800s, with a mission to save endangered species – specifically the American bison, which once numbered in the millions on the country’s western plains. Starting with 15 North American species, founder William Temple Hornaday brought animals such as deer, foxes, prairie dogs, badgers, lynx and bison to live at the National Mall, launching an effort that would eventually become the National Zoo we know today.

Since its foundation, the Zoo has been shaped by science. According to Michael, this made the Advisory Board appointment a natural fit for him:

“I’m honored to be part of this respected and accomplished organization, and to help with their conservation and sustainability efforts.

For over 100 years, the Smithsonian National Zoo has done amazing work to preserve genetic diversity across the globe and to reintroduce endangered species back into their natural habitats – anchored by very smart conservation science.

As someone who has dedicated my own career to scientific research that improves our industrial and manufacturing environments, I’m excited to be a part of the Smithsonian’s sustainability and conservation efforts. We are all working to protect and improve the natural environment that surrounds us all.”

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